Sinalco introduces the sports drink Sinalco Sport to the Serbian market in the spring
With the slogan, „Sinalco Sport. Activate your power“, Sinalco is expanding its product portfolio with the new sports drink Sinalco Sport. With this introduction, Sinalco is following the growth trend in the area of functional sports drinks, thereby responding to the growing worldwide demand by consumers for non-alcoholic beverages with added benefits.
A rotating Sinalco basketball decorates the label and carries the positive image of basketball over to the product. Sinalco s successful sponsorship engagement with FIBA (International Basketball Federation) is also communicated by the label through the illustration of the FIBA logo. This serves to highlight the brand’s internationality and commitment to sports.
Sinalco is available on the Serbian market in the basketball varieties „rebound“ (orange-mandarin flavour) and „dunkin“ (pink grapefruit-orange-lemon). The sugar-free, non-carbonated sports drink supplies the body with minerals and vitamins, quenches thirst and refreshes with its fruity-fresh taste. No matter whether it s on the go, at home or during sports: the right drinking habits are important to staying high-performance and feeling good all around in the process.
The introduction of Sinalco Sport has been supported since April 2008 by an extensive national marketing campaign with radio, bus and billboard advertising, sampling promotions, basketball shaped bouncy balls and bottle tags.
The Sinalco Sport product will be sold in the handy, disposable 0.5 l PET bottle with a practical sports cap at regular stores, petrol stations and kiosks.
Ansprechpartner:
<
p class=“contactperson“>Frau Kristina Söth
Jetzt eine Nachricht senden
Telefon: +49 (203) 48511-84
Fax: +49 (203) 48511-88
Zuständigkeitsbereich: Marketing Consulting Manager
Über Sinalco International GmbH & Co. KG :
As a franchise company, Sinalco International grants foreign bottlers licences to use the trademark rights, provides them with all the necessary bases, essences and recipes, and thus ensures the consistent high quality of Sinalco beverages. Moreover, the company supports and advices the franchisees in the selection of technical equipment both for production and catering. Sinalco International controls marketing strategy and brand management from its German headquarters and supports and advises the foreign partners intensely in implementing marketing and sales activities in their own countries.
Quelle (lifePR)